Instagram’s new Threads app seems like it could be a huge hit. Mark Zuckerberg said yesterday that the new app has more than 30 million sign-ups as of Thursday morning, and people who are checking it out are posting… well, threading… a huge amount too. There have already been more than 100 million posts and 220 million likes shared.
All this has happened in less than 24 hours. The app launched Wednesday evening on iOS and Android (much earlier than the original Thursday launch time), and a lot of people are checking it out; it’s currently the top free app on the App Store. Download it here.