Over the past decade or so, online marketplaces have become increasingly popular as more and more people turn to the internet to do their shopping. One of the key benefits of these online marketplaces is that they allow consumers to leave reviews of the products they have purchased. While this can be helpful for other consumers who are considering purchasing the same product, it can also lead to the proliferation of fake reviews.
One of the biggest online marketplaces in the world is Amazon, and in recent years, the company has been working hard to crack down on fake reviews. To do this, it has been using artificial intelligence (AI) to analyze its platform in order to identify and remove fake reviews.
The use of AI to detect and remove fake reviews is a complex process that involves several steps. The first step is to gather data about the reviewer. This includes things like their name, the number of reviews they have left, and their activity on the platform. Once this data has been collected, it is analyzed using AI algorithms to determine whether or not the reviewer is likely to be a fake.
One of the key indicators that a review might be fake is the language used. For example, if a review uses overly generic language or contains a large number of spelling and grammar mistakes, it is more likely to be fake. AI algorithms can be trained to analyze the language used in reviews to identify these types of indicators.
Another key indicator that a review might be fake is the timing of the review. If a large number of positive reviews are left in a short period of time, it is more likely that these reviews are fake. This is because it is unlikely that so many people would have purchased the product at the same time and also have the same positive experience with it.
Overall, the use of AI to crack down on fake reviews on Amazon is a positive development. It helps to ensure that consumers can make informed purchasing decisions based on genuine, trustworthy reviews. While there is still work to be done in order to perfect these algorithms and ensure that no genuine reviews are mistakenly removed, the use of AI is an important step in the fight against fake reviews on online marketplaces.
In the UK, Amazon took legal action recently against the operators of NiceRebate.com, a fake review broker aimed at UK customers.
Other websites run by the same operators were also shut down, with simultaneous legal action taken against them in the US.
Amazon has taken legal action against fraudsters in the US, China and Europe.